As mentioned in the previous article, thanks to the persuasion of my daughter, I have re-entered the world of Twitter. I actually signed up for a Twitter account two years ago but never really embraced the application. I maybe sent out one or two tweets, got one or two followers, but grew tired of it after a day or two and moved on.
But, for the last few months, as I have been actively trying to promote this blog page, the Safe Harbor Consulting website and our facebook page, my daughter has been telling me that I have got to start tweeting to increase SHC’s visibility. Torrie has been successfully using this tool to promote the company she works for and has been trying to convince me of its value. So, finally, I gave in.
I have been actively tweeting now for just over one week. My followers have grown a whopping 700% from 2 to 14 (if there was a sarcastic font, I would have used it there). But, once I got over the shame of having no one jump at the chance to follow me, I finally realized the value to be gained from those I follow.
To me, this is a valuable tool for tracking and monitoring threats and unfolding events. I have already added these accounts to my following list: FEMA; NTSB; NFPA; NYC OEM; UNISDR; NHC; UN SPIDER: NOAA; USGS; American Red Cross; and others. Now I realize you may not recognize all those acronyms, but they provide varying information on risks and threats around the world.
I also realize that I am in danger of reaching “information overload”, but, so far, I am finding that these sights do not over-tweet and, once I start managing and organizing my use of this tool, I am sure I will whittle it down to the most relevant accounts for me.
I also do realize the limitations and potential pitfalls in this tool and would not recommend it as the sole source for this type of information, but I am finding it a good source for informing me of breaking news events that I can get more information on elsewhere.
I am just wondering – does or should this tool have further use in a business continuity / emergency response / crisis management program? Do any of you have this tool formally included in your program to either monitor or send out information regarding risks, threats or responses in your environments?
You can tweet me with your answers @jpflach
And, thanks Torrie – got any more advice for your old man?